BRANDING FOR VISIONARY WOMEN

I partner with women building purposeful, ambitious businesses, ready to step into their next level with clarity and confidence. At Hearts & Eyes, branding is more than design, it is a considered, transformative process that brings your vision into sharp, elevated focus. Rooted in a deep love of typography and a refined design approach, I craft distinctive brand marks and cohesive visual identities, each one intentional, enduring, and entirely unique to the woman behind it. Together, we create brands that are not only beautiful, but powerful, strategic, and built to hold the weight of where your business is going.

the Heart & Eyes behind it all

I’m Petrina, designer, strategist, tea drinker, and the soul behind Hearts and Eyes.

I help female founders step into their power by shaping brands that are as unique as the women behind them. Nothing excites me more than the deep, energised conversations where vision turns into clarity and ideas take on a visual form. With a love of typography and a craft for creating custom brand marks and distinctive identities, I bring strategy and creativity together to build brands that feel personal, purposeful, and full of character. This is the work I live for, and I’d love to create something powerful and beautiful with you.

process to elevate

CLIENT FEEDBACK

Petrina brought a sense of clarity and refinement to my brand image as a whole. She was so easy to talk to about my vision! The design she made for me is elegant, and perfectly aligned with the tone of my work. It was a completely seamless and thoughtful collaboration and I would encourage any Artist or creative to work with her.

LUCY RICE
Working with Petrina has been like a breath of fresh air for my nz made outdoor furniture brand set up 15 years ago. She readily connected with the brand and brief and presented a creative and inspiring elevated vision with new logo and visual concepts to take brand forward. Easy to communicate with, effective brand development process and exciting results!

LIZ KERBY, FLUTTER
Petrina recently redesigned my brand identity. Working with her was an absolute pleasure; not only is she a brilliant human, she is so incredibly talented and insightful in the art of brand identity. She worked on understanding my goals and the essence of what I stand for before even putting pen to paper, and I think that makes all the difference. I'm so thrilled with the outcome, it's perfect. She's a typographic genius and I can't recommend her highly enough.

JEN SIEVERS
You know when you try and do something yourself and nothing quite flies? That was me. Trying to re-brand my art biz. Myself. Petrina listened to my scrappy thoughts and ideas. Then she put them through her magical brain and absolutely nailed the concept. I love my logo and brand marks. Branding that finally feels like ME and my art. Petrina just gets it.

JASMINE KROEZE
Recently I had the pleasure of hiring Petrina to undertake some branding work for my textile art practice. Having not used the services of a designer before, I was a little nervous that the collection of examples of logos that I liked aspects of and some colours that I was keen to incorporate wouldn't be enough to go on to start a concept conversation. However, Petrina totally nailed it! She took all of my ideas and came back with some amazing concepts and one of them was exactly what I was after - it had a nod to my textile art and the font and colour choices were spot on - she just GOT me. She made the whole process super easy and I am thrilled with what she created for me.

NATALIE