Hi, I am Petrina

I’m Petrina—designer, artist, and the soul behind Hearts & Eyes.

With years spent leading branding, editorial, and marketing design for some of New Zealand’s most recognised names, I now pour that depth of expertise into helping businesses like yours build brands that feel true, intentional, and full of character.

I bring strategy, intuition, and a deep love for the creative process to every project—rolling up my sleeves and bringing visions to life with hands-on, all-in energy.

My home base is a light-filled studio an hour north of Auckland, where I spend my days designing, painting, and photographing—when I’m not chasing the tides or tiny footsteps along the beach with my young family.

Branding is my language, and nothing lights me up more than exploring the visual potential of a brand—whether we’re building from the ground up or refining what’s already there. I craft visual identities that aren’t just beautiful—they’re brimming with purpose and presence.

Petrina x